How ToCreate a Single Property Website
Creating a property website to promote and market your listing in just a few steps!.
TIPS To get you started
Rela's platform makes it easy to create stunning single property websites, but before you get started we do have a few recommendations to ensure you see the best results possible:
Template Options
Rela's goal is to make it easy for you to produce top-quality marketing content. We provide over 20 unique single property website templates, so be sure to try a few different before launch so you can find a design that fits best for your listing. You can switch templates at any time, and switching templates requires zero extra work on your end. Take a look at the Template Options article for more details.
Professional Photos
Rela's single property website templates are designed to showcase your listing's photos. We always suggest using photos produced by a professional photographer to ensure you present your listing in the best way possible. Our system will automatically optimize photos for viewing on the web, so we recommend upload hi-quality photos with that are at least 1600 pixels wide to avoid blurry looking photos. Also, try to avoid uploading iPhone photos or photos shot with a mobile phone. While these photos can look good on a mobile device, they don't present well in a wide-screen web format.
Additional Media
Photos are the first step to a great looking single property website, but it's 2022 and buyers expect more than just photos! Increase engagement with embedded 3D tours, video, and floorplans. Take it a step further and create an interactive floorplan right from your Rela dashboard!
Your Logo, Headshot, and Contact Info
Including your logo and headshot on your property website is highly recommended. These assets will help your single property website look complete and will provide brand recognition for site visitors. Make sure that you also fill out your full contact details including your full name, company, phone number, website, and social media account links. This will make it easy for potential buyers to get a hold of you!
Listing Details
Make sure you include all of your listing's details when creating your property website. A complete and well-written listing description will not only increase engagement with site visitors (your potential buyers!), but it will also help your property website look more professional and complete.
Custom Domains
While we provide you with a free subdomain for each property website, it's always a good idea to attach a custom domain to your property website. A custom domain is easier for potential buyers to remember and access from their browser or phone. It's easier to communicate a custom domain verbally and in written format. Custom domains also provide an SEO boost to help with driving more organic traffic. Rela makes it super easy to add custom domain right from the property editors. Check out the Adding a Custom Domain article for more details.
Adding A PROPERTY WEBSITE
Creating a property website is as simple as clicking the Add a Property link in the top right corner of your dashboard pages.
If you don't see the Add a Property link, you'll need to navigate to the Manage Properties dashboard from the left-side menu.
Next, just enter the address of the property you would like to create a website for and click Add Property.
That's it! Now your property website is created and ready to be filled in with some details, pictures, videos 3D Tours, and any other features you'd like to customize.
ADDITIONAL MARKETING tools
Once you've created your property website, be sure to check out these additional tools to help you get more exposure for your listings!
Integrated Facebook Ads
Want to start generating leads ASAP? Then you should definitely try out Rela's integrated Facebook Lead-Gen Campaigns. We've simplified the process down to just a few clicks, which means you can launch a new Facebook campaign to promote your listing in minutes. Check out the Facebook Ads Integration article for more details.
Listing Promo Videos
It's well established that video has been one of the breakout trends in the marketing world for the past decade. Traditionally, listing promo videos are expensive and require outside contractors to produce. Rela is breaking that tradition with the launch of our Video Maker tool. Video Maker makes it easy for anyone to create engaging listing promo videos in just a few clicks.
Packed with features such as multiple aspect-ratio options, a drag-and-drop editor, fully customizable designs, animations, and a full template library, Rela's Video Maker is the easiest tool out there for agents looking to ramp-up their video marketing game. Take a look at the Video Maker help docs to learn more.
Listing Flyers and Brocures
Need an open house brochure or a sign rider, but don't want to deal with hiring a designer? Rela's Flyer & Brochure tool makes it easy to generate high quality marketing collateral right from your dashboard...no design or technical experience required!
Choose from dozens of flyer, brochure, social, and postcard templates that will help your listing stand out from the crowd. Need your design printed? Rela does that too! Checkout the Flyer & Brochure help docs from more details.