Back in the day, single property websites were considered a luxury reserved only for the most ritzy homes. While technology has been exploding since the turn of the century, the real estate marketing industry has fallen by the wayside… until now. The massive revolution in internet marketing has made disseminating your information to the masses as simple as the click of a mouse.
As real estate agents, our job - at least when it comes to listings - is to market our clients’ properties to the best of our ability. That means that we need to keep up with these marketing trends to truly give our clients the attention and reverence their properties deserve - and also to get that top dollar.
Luckily, there has been leaps and bounds of growth in digital real estate marketing. With templating platforms such as Rela, single property websites are no longer an extravagance for the wealthy but rather the new standard for all listings. Yes, I said all listings. Whether you’re marketing a $200,000 home or a $1 million mansion, the affordability of single property websites has become negligible.
We're not talking about some bland listing website that looks like it was built in the ‘90s or even what some agents call a virtual tour - which is just a slideshow of images. We are talking about a stunning, hi-def, full-featured, eye-catching, desire-stimulating single property website complete with lead capturing technology and in-depth analytics. The thought of something like this as being conventional is astounding, yet here it is. Rela delivers the most advanced listing websites at a price unheard of before.
So if you still haven’t figured out the answer to whether your real estate listing deserves a dedicated website, the answer is a resounding “Yes”! You can even get started right now with a free trial that doesn’t require a credit card. Bring your marketing up to the 21st century and give Rela a shot.
