According to a study published by the National Association of Realtors® 90 percent of homebuyers begin their real estate journey online. This statistic highlights the incredible strength and impact that the digital revolution has had on the real estate industry within the past decade. As more prospective buyers turn to the Internet for information on properties, real estate agents must continue to fine tune their digital marketing skills 

Google receives over 100 billion searches on a monthly basis. The average adult spends over 10 hours a day consuming media via screen time spent on a desktop, tablet, or mobile device. We mention these statistics to highlight the importance of digital marketing for real estate agents. No longer are most buyers driving around neighborhoods looking for the signs out in the yard. In this same fashion, most buyers aren't looking in the Sunday classifieds to find the latest local (or national) listings. Instead, buyers are using their screen time wisely to search for properties online. And so, without further ado we want to provide you with a few helpful tips to maximize your digital marketing efforts. 

 

  1. Leverage New Technologies. -- The digital marketing landscape moves fast, and it's important, as a marketer, to be able to understand what's available and how to use the latest digital tools. Hyper-targeted Facebook Ads, Instagram Ads, and live video, are all examples of technologies that have recently become invaluable tools for agents to generate leads, market their personal brand, and reach potential customers in ways we could have never imagined 5 years ago. Agents that complacent with their existing tools, agents who don't keep their eye open for new solutions, and agents that don't spend the time to educate themselves on the latest digital trends, are the agents that will be left behind.


  2. Social Media Can And Should Be Used. -- The average person spends almost two hours (116 minutes to be precise) per day on social media. These precious minutes are spent looking at a wide variety of media, from photos to videos to brief texts, social media platforms have certainly captured the attention of a global audience. Real estate agents can capitalize on the wide social media audience by creating posts and advertisements for specific audiences. Whether you choose to post stunning photographs, a video of the property, or want to tease potential buyers into clicking to learn more, you can and should use social media to your digital marketing advantage. However, as we noted in our first tip, if you are going to ask audiences to "click to learn more," then you better make sure that the embedded link leads to a beautiful, easy to navigate, and mobile-friendly listing website. 


  3. Create Before You Click Send. -- Email campaigns are a vital component of any digital marketing strategy. However, before you send out a new listing email, make sure that you have a customized website. Nothing is worse (or more frustrating) than for a recipient to receive a listing-specific email that only has a link to the real estate agent's personal website. If you are going to send out an email with your new listing, then you need to ensure that the associated MLS page is up to date and that you have a customized listing website that recipients can view to learn more about the property. 

 

 

The Right Digital Strategy Starts With Single Property Websites
The most successful real estate marketing strategies recognize that the majority of buyers use the Internet to find their dream home. If you want to position your listings in front of a large audience of potential buyers, then you need to leverage the right digital marketing strategy and technologies. From leveraging the power of targeted social media campaigns, to creating a customized listing for each website, Rela's platform can help you create a strong digital footprint that will help buyers discover your amazing listings. Through a single property website you can help buyers fall in love with your for sale home before they even walk through the front door. Create a stronger digital marketing strategy by starting your free Rela trial today.